Excerpted By: TimoStevens (2009)
“It will be up to the 21st century marketer to gather customer insights to help develop new products and services for achieving growth objectives.” And here the eights ways marketers can observe, digest and harness powerful ideas from customers:
1. Observe how your customers are using your product
2. Ask your consumers about their problems with your products
3. Ask your customers about their dream products
4. Use a customer advisory board to comment on your company’s ideas
5. Use websites for new ideas
6. Form a brand community of enthusiasts who discuss your product
7. Encourage or challenge your customers to change or improve your product
8. Let the users manufacture all the content
Excerpted From: The 21st Century Marketing, Mr. Philip Kotler
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