THE FOUR ENTREPRENEURIAL STRATEGIES

1. Being "the Fastest and the Mostest" – the "greatest gamble", aiming from the beginning at permanent  leadership.


2. "Hitting Them Where They Ain't" – either by "creative imitation"; or by "entrepreneurial judo", a Japanese concept that enables newcomers to catapult themselves into a leadership position against entrenched, established companies


3. Finding and occupying a specialized "ecological niche" – obtaining a practical monopoly in a small area


4. Changing the economic characteristics of the product, a market, or an industry – by creating utility, or pricing, or adaptation to the customer's social and economic reality, or delivering what represents true value to the customer.


Source: Managing for Results, Peter Drucker